Our Why

At the heart of ROK IT is a journey—not just mine, but one that I hope you can see parts of your own story in too. This journey didn’t start in the limelight or on the high road. It began in the shadowy corners of real life, where mornings often greeted me with regret from the night before, where personal battles seemed endless, and where the echoes of a divorce and haunting thoughts about my own existence in this world loomed large. It’s been a path marked more by stumbling blocks than stepping stones.

There was no grand epiphany, no fireworks. The turning point was as ordinary as any other day, with a simple, yet profound, realization in front of a mirror: the only thing standing in my way was me. That was the day I chose to cut alcohol out of my life, to dive into the world of fitness, and to start reshaping my existence with every drop of sweat and every moment of self-reflection. Yes, the divorce went through, but that’s just life, and life is about moving forward, no matter what.

Losing 40 pounds was a visible sign of my transformation, but the real change was deeper, in the way I started to see myself and the world around me. Yet, through all this transformation, there was still something missing. That’s where the raw power and energy of a live heavy metal show stepped in. Standing amidst the chaos and the music at Welcome To Rockville, I found the missing piece. It was a reminder of what it feels like to truly be alive, to feel every emotion deeply, and to know beyond a doubt that I was on the right path.

That experience birthed ROK IT. But let me be clear, ROK IT isn’t about presenting a polished, perfect image. It’s about the raw, the real, the struggle, and the triumph. Being Ruthless is about relentless pursuit, not about stepping over others. Owning your actions means embracing both your victories and your failures. Kindness, an undervalued strength, is our cornerstone. Improvement is about the daily grind towards being better, and Transformation, the toughest battle of all, is about becoming the person you’re proud to face in the mirror each day.

ROK IT is our shared narrative, woven from the threads of personal battles, resilience, and the pursuit of something greater. It’s not just about clothing; it’s about wearing your story, your struggles, and your triumphs. This journey is a call to you—to embrace the real, to fight through life’s challenges, and to ROK IT every single day.

Welcome to our “Why.” Welcome to ROK IT. Let’s take on this journey together and turn our collective struggles into our greatest strengths.

What Is A Brand Ambassador

The ROK IT Brand Ambassador Program is for those who live with grit, push their limits, and own their journey. As an ambassador, you’ll represent a brand built on hard work, self-mastery, and transformation while gaining access to exclusive perks and earning opportunities. Whether you’re crushing it in the gym, chasing big goals, or leading by example, this is your chance to be part of something bigger. ROK IT isn’t just a brand—it’s a mindset. Are you ready to step up?

Apply Here

What It Entails

As a ROK IT Brand Ambassador, you’ll get more than just a title—you’ll get perks. You’ll gain access to discounted products, early drops, and even be part of the design process. Plus, you’ll have your own unique discount code to share, helping you promote the brand while making money. This is your chance to represent a movement built on hard work, self-improvement, and pushing limits—all while getting rewarded for it.

Apply Here

What Will Be Asked Of Ambassadors

As a ROK IT Brand Ambassador, you’ll be expected to post and tag ROK IT at least twice a week with the clothing clearly visible. Engaging with ROK IT’s social media pages is also key—you’re not just repping a brand, you’re part of a movement. Your social pages should be semi-public so your content is visible, and you must have some form of a following to help spread the message. Most importantly, we encourage you to be real, open, and vulnerable—growth isn’t always easy, but we’re in it together.

Apply Here

Why You Should Apply

Becoming a ROK IT Brand Ambassador means more than just wearing the gear—it’s about being part of a movement, a mindset, and a lifestyle that pushes you to be your best. You’ll have the chance to inspire others, grow alongside a like-minded community, and shape the future of ROK IT. As an ambassador, you’ll earn 10% on every sale, with the opportunity to make even more as you grow. Plus, you’ll receive a special discount code for personal use, giving you access to higher discounts on ROK IT gear than anyone else. If you’re ready to represent a brand built on hard work, resilience, and transformation, this is your chance. Apply now and start making an impact!

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Additional Perks

Being a ROK IT Brand Ambassador comes with more than just discounts and earning potential—it’s about community. All ambassadors get access to an exclusive private Facebook group where you can connect, share advice, and encourage one another. This is a space to grow together, stay motivated, and truly be part of ROK IT beyond just the clothing.

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Application Process

Click “APPLY HERE” to fill out the application form. Each submission will be reviewed carefully, and you’ll receive a notification if you’re approved or denied. Once accepted, you’ll get access to your own ambassador account, where you can track your sales, earnings, and program details. Ready to join the movement? Apply now and start repping ROK IT!

Apply Here