Summer is here, and it’s time to embrace the sunshine, adventures, and the latest from ROK IT’s Summer Collection. We’ve crafted designs that not only look great but also embody the spirit of summer and the core values of ROK IT. Whether you’re hitting the beach, tackling outdoor adventures, or simply soaking up the rays, our new collection is designed to keep you stylish and comfortable. Let’s dive into what makes this summer line a must-have for your wardrobe.
Graphics/Shirt Design
What’s a summer-themed shirt without a stereo blasting your favorite summertime jams? At ROK IT, we took our signature 60/40 cotton/poly blended shirt—soft enough to lounge in but built tough for the warrior you are—and introduced it in a killer heather blue for the guys and a vibrant turquoise for the ladies. Thinking back to the days of shoulder-carried boomboxes, we created the ultimate summer design: “Catch Rays, Not These Hands.” This shirt is all about those sunny vibes and fierce attitudes.
ROK IT’s Core Values in the Summer Collection
The slogan “Catch Rays, Not These Hands” says it all about ROK IT’s values. If you’re living the ROK IT lifestyle, you’re all about setting boundaries, having fun, and practicing kindness. But make no mistake—you’ll be ruthless and throw hands if the situation calls for it. We don’t condone random violence, but we firmly believe in standing up and defending yourself. So, let’s enjoy the summer, soak up the rays, and remember not to be disrespectful pricks. Live fiercely and unapologetically.
Summer Activities and Adventures
I hope you’re already planning your summer escapades, but if you need some fresh ideas, here are a few must-dos. If you’re like my buddy Daniel, tackling the Spartan Race Trifecta (all three races over a weekend), you’re up for anything. For those looking to get more active outdoors, download the All Trails app to find local hiking trails suited to your difficulty level and distance preferences. If long hikes aren’t your thing, how about a romantic picnic with your significant other? Still stumped? Check out local outdoor meetup groups on Facebook to make new friends and try new activities. The goal is to build a new mindset, challenge yourself, and enjoy the beautiful outdoors. Don’t let summer slip away—make the most of every sunny day.
Future Plans for the Summer Collection
This is just the beginning for the ROK IT Summer Collection. Our mission is to get you the hell outside and live life to the fullest. Don’t stay cooped up with the A/C and a screen in your face. Get out there, get a sunburn, and show off that sexy body you’ve been working on. Crank up your music so loud that the neighbors can’t ignore it. Get out and live. Get out and ROK IT! 🤘🏻
Conclusion
Summer is all about embracing life, creating unforgettable memories, and living with no regrets. The ROK IT Summer Collection is here to be part of your journey. Each piece is designed with the spirit of adventure and the values that define our brand. So, gear up, get outside, and make this summer your best one yet. Don’t forget to share your adventures while in your ROK IT clothing!